PIBM’s PGP course in ‘Marketing and Sales’ aims to deliver the modern knowledge and skills required in Marketing and Sales functions.

The learnings in this course assure that professionals will deliver superior customer value and profitability to the organizations.

This course is designed to build a bridge between Marketing and Sales functions by aligning them together to achieve the common goal of building an effective strategy to improve the overall brand image.

The PGP course in Marketing and Sales combines the theoretical knowledge of important concepts with real-world applications in diverse sectors to deliver a rich and comprehensive learning experience integrated with practical knowledge and hands-on experience.

    Sales Operations - Stock promotion, Loyalty schemes, the Credit Application process, Service Delivery

    Channel Distribution for Consumer Goods and Durables

    Basics of Marketing Concepts - Consumer Behavior, Pricing, Channel Management, Marketing Mix, Advertising and Promotions

    B2B Sales Management - Sales Funnel, Pre-Sales, Prospecting, Negotiations, Closure, Vendor Management

    Marketing of Financial Services - Advisory and Relationship Management, Managing HNI Clients, Service and Solution Selling- 7Ps

    Retail Store Management - Visual Merchandising, Price Benchmarking, SOP Management, Managing store profitability

    Basics of Digital Marketing - SEO, Paid Marketing, Social Media Management, Content Marketing

    Training on tools - MS Excel Certificate, MS Project, MS PowerPoint, CRM

    Duration - 11 Months

    Blending Learning Approach - 900 Hours of Classroom + Online training

    Case Study Analysis for in - depth knowledge

    Short-term Live Projects - 20 Days (minimum)

    Internship with on - job training - 90 Days (minimum)

    GD, PI, Aptitude & Communication Training

INR 2,00,000 for the entire course

Business Analytics generates insights required for the managers to make informed business decisions to automate & optimize business strategy, solutions, and processes.

It is the combination of skills, technologies, applications & processes used by organizations to gain insight into their business based on data and statistics to drive business planning. PIBM’s PGP Course in ‘Business Analytics’ is designed to train professionals on how to analyze data for business problems.

This course teaches the understanding of data, analytical & statistical tools required to enable business analysis and decision-making. Students are taught with the latest tools & techniques along with their business applications.

This entails hands-on projects on real-world case studies, data sets, etc. to succeed in business using data analytics.

    Basics of Business Analytics - Mathematical Foundations, Probability & Statistics, Time Series Analysis, Optimization

    Domains wise Analytics - Marketing, Retail, Social Media, HR, Supply Chain

    Business Analytics toolbox

    Machine Learning

    Deep Learning

    Text and Image Analytics

    Big Data Analytics

    Training Training on various Analytics tools - PYTHON, R, Big Data, Tableau, Power BI, SQL, NO SQL

    Duration - 11 Months

    Blending Learning Approach - 900 Hours of Classroom + Online training

    Case Study Analysis for in - depth knowledge

    Short-term Live Projects - 20 Days (minimum)

    Internship with on - job training - 90 Days (minimum)

    GD, PI, Aptitude & Communication Training

INR 2,00,000 for the entire course